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What are shitcoins and how to distinguish them from promising tokens

Advanced Hype Crypto for newbies Crypto security
Shitcoins remain one of the key problems of the cryptocurrency market, especially for beginner investors. Below, we will examine what this term means and what signs can help identify useless tokens even before investing.
As of December 2025, the CoinMarketCap platform lists around 90,000 different tokens. At the same time, according to CoinGecko statistics, in 2024 the total number of cryptocurrencies exceeded 2.5 million, with an average of more than 5,300 new digital assets appearing daily.
The absolute majority of these tokens have neither liquidity nor real user demand — precisely such projects are classified as shitcoins.

What are called shitcoins

Shitcoins are tokens that have no practical value, a real use case, or long-term prospects. Despite this, their creators often claim “revolutionary technologies” and the allegedly high importance of the projects for the crypto industry.
The term “shitcoin” was initially used as slang, but over time, it became widely accepted and is now actively used by professional market participants. Moreover, there are specialized selections and rankings of useless tokens — for example, the Shitcoin List on the Coinranking platform.

How to recognize a shitcoin: key signs

Lack of real use case

The primary marker of shitcoins is the absence of fundamental value. Unlike full-fledged crypto projects, such tokens either have no use cases at all or their applications exist only on paper.
Before investing in any tokens, it is worth carefully studying the crypto project’s documentation:
  • Whitepaper — the basic document of any crypto project describing the technology, goals, and tokenomics;
  • Roadmap, which should outline development stages and the practical use of the token;
  • Official website with detailed information, developer documentation, and regular updates.
If the documents are superficial, contradictory, or missing entirely, this is a serious warning sign. For comparison, projects such as Bitcoin, Ethereum, or Solana have clearly defined goals, architecture, and development directions.

Weak or inactive community

A promising token is almost always accompanied by an active community discussing product development, updates, and use cases. If audience interest is limited to rapid price growth, the project quickly loses users after the first wave of speculation.
Community activity directly affects trading volume and liquidity. As of 2025, more than 1.8 million cryptocurrencies are recognized as “dead,” and over half of the projects launched in 2021 have already disappeared from the market.

Anonymous or hidden team

The lack of information about developers is another alarming sign. Shitcoin creators often prefer to remain anonymous or provide fictitious data.
There are genuine exceptions. For example, the identity of the creator of the first cryptocurrency, Bitcoin, remains unknown, and an anonymous team also launched the meme token Pepe. Yet, it managed to enter the top 50 cryptocurrencies by market capitalization.
However, in most cases, anonymity combined with other negative signs is a serious red flag. For instance, the scam project Squid Token had no information about its team at all, which allowed fraudulent developers to quickly shut down the website and social media after deceiving investors.

Low liquidity and absence on major exchanges

Liquidity and exchange listings are closely related. Listing a token on a major centralized exchange, such as Binance, can attract hundreds of millions of dollars in liquidity right from the start of trading.
Liquidity is the ability of an asset to be quickly bought and sold at a price close to the market price. For cryptocurrencies, this means:
  • A large number of buyers and sellers;
  • minimal slippage*;
  • Resistance to sharp price swings.
* Slippage is the difference between the expected transaction price and the actual execution price. In cryptocurrencies, slippage arises due to low liquidity or high volatility* and increases as the order book* depth decreases.
* Volatility is the degree of price variability of an asset over a specific period of time. In the context of cryptocurrencies, high volatility means frequent and sharp price fluctuations, both upward and downward.
* Order book is a list of active buy and sell orders for an asset placed on an exchange. It displays prices and order volumes that form the market price. The deeper the order book (more orders at different price levels), the higher the liquidity and the lower the likelihood of significant slippage.
Shitcoins are usually traded only on a few DEX platforms with liquidity in the tens of thousands of dollars, less often in the hundreds of thousands. Sometimes such tokens also appear on little-known centralized exchanges, but this does not change the overall picture.
For comparison: despite the anonymity of its creators, the Pepe token is traded on major platforms, including Binance, Coinbase, OKX, ByBit, and Bitget.

Copying other projects

A common practice among shitcoins is the imitate successful crypto projects. After the rise in popularity of PEPE, the market was flooded with dozens of tokens with similar names, logos, and ideas.
Often, developers copy the source code of the original project with little to no changes. The originality of the source code can be checked using code analysis and anti-plagiarism services.

Aggressive promises of quick profits

If a project’s marketing focuses not on technology but on promises of “quick multiples,” you are very likely looking at a shitcoin. Such tokens often go through the classic pump & dump* scheme.
* Pump & dump is a manipulative scheme in the financial market in which the price of an asset is artificially inflated through aggressive marketing and coordinated purchases (pump), after which the organizers of the fraud massively sell the asset at an inflated price (dump), collapsing the price and leaving other investors with losses.
Due to low liquidity, shitcoin prices can rise sharply in a short period, but a crash almost always follows this. As a result, most shitcoins lose 99% of their value or more — sometimes in just a few hours.

Conclusion

Shitcoins are not just risky assets; they are often outright fraudulent projects. A comprehensive evaluation of a crypto project does not guarantee profits. Still, it significantly reduces the likelihood of investing in an empty shell and helps separate temporary hype from truly promising and viable tokens.